Mark Goodman

Global Brand Specialist

About  Mark 

Having achieved corporate, business and entrepreneurial successes, Mark has dedicated himself to making a positive societal impact through the role of smart governance in higher education, corporations, civic organizations and governmental institutions.

Mark’s passion for education shows in his dedicated service to great educational institutions supporting smart governance, educational and civic engagement. Most recently he was appointed to the Santa Clara University, CA Black Corporate Readiness Advisory Board.

His proudest accomplishments have been his work mentoring students, building cross-cultural coalitions and alliances to bring awareness and fight against the historical continuum of racism and anti-black and brown bias domestically and globally.

Mark Goodman will be presenting at the iLumn8 Summit 2022 Imagining in Action 


Results-driven Executive 

Global Branding and Marketing

Mark Goodman is a results-driven executive with experience in global brand development, building and rebuilding brand operations within consumer-driven retail, food and financial service industries. He has held significant leadership positions, including key roles at Fortune
1 and 50 companies: Walmart/Sam’s Club (EVP, Chief Marketing Officer) and McDonald’s (Corp. VP, U.S. Brand & Strategy) and more.

Mr. Goodman currently serves as Chairman of the Colorado Nut Holding Company. In addition, Mr. Goodman continues to advise and consult select companies and institutions on global branding and marketing.