We are thrilled to be supporting the SEEK Safely Annual Event  

SEEK Week! 

SEEK Week is SEEK Safely’s annual series of live conversations about the self-help and wellness world: what helps people grow, what crosses a line, and how to tell the difference. iLumn8.Life is glad to support it. Our Marketplace is being built around the SEEK Safely Practitioner’s Promise and the safe seeking values behind it.

Join the SEEK Safely crew live each evening at 8pm ET / 5pm PT on SEEK Safely’s Facebook, YouTube and Instagram.

As we honor their memory, SEEK Week also kicks off our Fall Fundraising Initiative, fueling the next chapter of our mission to make self-help safer for all. 

The LIVE event recordings are available below 

November 9 - 13, 2026  Live Streaming 8pm Eastern Time

Play SEEK Week BINGO! 

Download a SEEK Week Bingo card and keep it handy during the live shows. Each card has 24 squares of words, ideas and resources that tend to come up when people talk honestly about the self-help world, like “word salad,” “red flag” and the SEEK Safely Promise. Mark them off as they come up during the week.

A few squares are for supporting SEEK Safely’s work, such as making a donation or becoming a recurring donor. Those are entirely optional, and you can mark them any time. Free to play, all week, November 9–13.


9th

Certainty For Sale

Why scary times are good business for gurus with all the answers.

When the world feels unstable, someone selling certainty can sound like relief. Ginny, Glenn, and Jean are joined by Annette McGivney to look at how fear opens the door for high-control leaders and miracle-cure practitioners, and how to tell real reassurance from a sales pitch.

10th

Ask the Docs: Growth Tool or Culty Crap?

Bring your questions and your "wait, is this normal?" stories.


Dr. Glenn Doyle and Dr. Christine Whelan are back to take your questions. The $4,000 morning routine, the retreat with an NDA, the coach who calls your doubts "resistance": send them in ahead of time or ask live, and the Docs will help you sort it out.

11th

Self-Help Geek-Off: Guru or Chatbot?

Can you tell the difference? Can they?


Jean reads advice, affirmations, and "life-changing insights" to Glenn and Christine. Their job is to guess whether each came from a real self-help source or from AI. Play along at home. It's harder than you'd think.

12th

Life After: Reclaiming Your Life

What recovery looks like after years in a culty group.

Leaving is only the first step. Chris Shelton, a former Scientologist and host of Speaking of Cults, and Anne Peterson, author of Is This a Cult? and host of Confronting the Line, join Glenn and Jean for an honest conversation about what comes next: rebuilding relationships, relearning how to trust your own judgment, and figuring out who you are when the group no longer decides for you. Whether you’ve left, love someone who has, or are still wondering about your own experience, bring your questions.

13th

Red Flag, Green Flag

Lucky or legit? You make the call.


It's Friday the 13th, so we're skipping luck and going with evidence. The panel reads real-world self-help scenarios like sales pitches, retreat policies, and coaching promises, and you vote in the chat: red flag or green flag?  Ethical practitioners join to show what doing it right looks like.

Play SEEK Week BINGO! 

Download a SEEK Week Bingo card and keep it handy during the live shows. Each card has 24 squares of words, ideas and resources that tend to come up when people talk honestly about the self-help world, like “word salad,” “red flag” and the SEEK Safely Promise. Mark them off as they come up during the week. 

A few squares are for supporting SEEK Safely’s work, such as making a donation or becoming a recurring donor. Those are entirely optional, and you can mark them any time. Free to play, all week, November 9–13.

Check Out the SEEK Podcast

The SEEK Safely podcast is the official voice of the nonprofit organization SEEK Safely Inc, which advocates for ethics and accountability in the self-help industry, and empowers seekers to have safe and effective self-improvement journeys. Jean Brown and Dr. Glenn Patrick Doyle peel back the layers of the largely unregulated, multi-billion dollar self-help industry, discussing the patterns of exploitation and deception that pervade the industry and allow self-help gurus to thrive at the expense of their customers and followers. Along the way we’ll have discussions with people who care as much as we do about the self-help industry being held accountable for the promises it makes–and we lay out our vision of a world in which seekers are respected and protected.

Learn the WHOLE Story - BUY the BOOK

This Sweet Life: How we lived after Kirby died 

Ginny Brown, Kirby’s mom and SEEK’s founder, and Jean Brown, Kirby’s sister, detail their experiences after Kirby died in a poor imitation of a sweat lodge at a self-help event: learning about Kirby’s horrible death and all that went wrong, dealing with their grief, and getting through the trial of James Ray.

The “Sedona sweat lodge deaths” attracted a lot of media attention and curiosity. Documentaries, podcasts, televisions shows continue to explore this event and what went wrong. Now, you can hear the story as told by the people who lived it.

Ginny and Jean’s memoir offers a warning to other seekers of self-improvement, to make sure that the person in charge is acting responsibly. It is also a guide for anyone dealing with especially difficult grief. And finally, the story is a portrait of an inspiring, vibrate woman whose loss impacted so many people and is still felt nearly 11 years later.

Check your favorite online book sellers to purchase your copy. 


About the author

Anne Peterson is the founder of iLumn8, a values-driven marketplace for ethical personal and professional development. After spending two decades in the Large Group Awareness Training (LGAT) industry, Anne now helps both seekers and practitioners navigate the personal development space safely.

She is the author of "Is This a Cult? Confronting the Line Between Transformation and Exploitation" and host of the Confronting the Line podcast. Anne partners with SEEK Safely to establish ethical standards in the wellness and personal development industries.

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