Organizational Change from the Inside Out
A Transformational Intensive for Executive Leadership
This immersive three-day summit is designed for visionary CEOs, founders, and senior executives who understand that culture is not a side initiative—it’s the driver of performance, engagement, and lasting impact. Designing Culture equips top leaders with the insight, tools, and embodied practices to consciously shape a purpose-driven, human-centered organization.
In a focused, summit-style environment, participants engage in deep self-inquiry, strategic frameworks, 1:1 coaching, and experiential sessions that go beyond theory. You’ll gain clarity on the culture you're currently leading—and the one your organization truly needs to thrive. You’ll learn how to lead by influence, not just authority, and commit to practices that inspire trust, accountability, and teamwork.
This isn’t just about changing culture—it’s about transforming how you lead it. If you're ready to design culture with intention and lead from the inside out, this is your next move.
Coming in 2026
Schedule a consult below to interview to be part of the next cohort
What You’ll Gain
All-Inclusive Summit Package Includes:
Conclusion
This isn't a theory. It's a working intensive. We go deep—not just to understand culture, but to transform how you lead it. If you're ready to lead with purpose, align your teams, and elevate performance from the inside out—this is your next move.
Limited seats. Apply now for the next cohort.
📍 Private venue. Confidential setting. High-impact outcomes.
Schedule a consultation with Ed to see if this may be a fit for you
Get to Know Your Facilitators
EDward M GuroWitz Ph.D
Ed Gurowitz, a respected neuropsychologist, has over four decades of experience in coaching, leadership development, and organizational consulting. A seasoned professional based in Reno, Nevada, Ed has worked across sectors and continents, supporting Fortune 100 companies, startups, and non-profits alike. His work has consistently focused on driving organizational change, with a special emphasis on leadership effectiveness, culture-driven performance, and team collaboration.
Ed’s background is uniquely multidimensional—he has held executive roles including Chief Operating Officer of an environmental agency and served in Human Resources leadership. He has also taught Psychology, Communication, and Motivation at respected institutions such as Carnegie Mellon University, the University of Phoenix, and Infotec in Mexico. His consulting clients have included industry leaders such as Apple, HP, BP, Toyota, and Verizon. Whether facilitating vision creation, team alignment, or strategic implementation, Ed brings a rare blend of academic depth, executive insight, and practical wisdom to every engagement.
Anne L. Peterson
Anne Peterson is an accomplished executive coach and facilitator who empowers individuals and teams to transform insights into tangible performance outcomes. Her clientele includes entrepreneurs, authors, and C-suite leaders, who she guides in developing and motivating high-performing teams, exercising emotional intelligence in leadership, and addressing complex challenges with innovation and precision.
In addition to coaching, Anne provides training to trainers and speakers, enabling them to communicate effectively and conduct engaging, impactful sessions. She is also the founder of a specialized event firm, responsible for orchestrating retreats and leadership conferences globally, encompassing the design, promotion, and execution of premium learning experiences for executives and entrepreneurs.
Known for her capacity to translate conceptual understanding into actionable strategies, Anne focuses on transformative dialogue that yields concrete results. As a seasoned entrepreneur and strategic partner to change agents, she possesses an exceptional ability to actualize ambitious concepts and assist leaders in achieving their objectives with significant influence.
Our Host - The AA Kindness Ranch
Summary:
Set against the stunning Arizona mountains and serene pastures, AA Kindness Ranch offers a private, immersive setting for executive residential intensives. Combining rustic charm with modern amenities, the ranch provides spacious indoor and outdoor venues designed for strategic retreats, leadership programming, and high-level collaboration.
Guests can engage in focused work sessions, unwind under the stars, and connect in a setting that inspires clarity, creativity, and meaningful dialogue—creating an experience that is both memorable and transformational.
Key Amenities:
Details:
Dates: To Be Scheduled 2026
Package Cost: $15,000 USD
Location: Black Canyon City, AZ
F.A.Q.'s
Cancellation, refund and transfer requests must be made in writing.
Cancellations: Refunds will be provided for written or electronic cancellations received no later than 3 calendar weeks prior to arrival date of the event. The refund provided will be less the non-refundable accommodation and administration fee of $1,500. This retained fee will be available to be applied to a future IBS/iLumn8 offering for up to 2 years.
Transfers: A one-time only transfer of a registration fee to a new registrant will be accepted up to 2 calendar weeks before the Program start date.
No refunds or transfers will be provided in the week prior to the start date of the program.
If it becomes necessary to postpone the Program you would be transferred to the rescheduled date or have the option to cancel as stated above.