Mark Goodman

Global Brand Specialist, Social Entrepreneur

About Mark

Having achieved corporate, business and entrepreneurial successes, Mark has dedicated himself to making a positive societal impact through the role of smart governance in higher education, corporations, civic organizations and governmental institutions.

Mark’s passion for education shows in his dedicated service to great educational institutions supporting smart governance, educational and civic engagement. Most recently he was appointed to the Santa Clara University, CA Black Corporate Readiness Advisory Board.

His proudest accomplishments have been his work mentoring students, building cross-cultural coalitions and alliances to bring awareness and fight against the historical continuum of racism and anti-black and brown bias domestically and globally.


Results-driven Executive

Global Branding and Marketing

Mark Goodman is a results-driven executive with experience in global brand development, building and rebuilding brand operations within consumer-driven retail, food and financial service industries. He has held significant leadership positions, including key roles at Fortune 1 and 50 companies: Walmart/Sam’s Club (EVP, Chief Marketing Officer) and McDonald’s (Corp. VP, U.S. Brand & Strategy) and more.

Mr. Goodman currently serves as Chairman of the Colorado Nut Holding Company. In addition, Mr. Goodman continues to advise and consult select companies and institutions on global branding and marketing.

iLumn8 Featured Speaker

iLumn8 Summit Imagining in Action
Mark Goodman will be presenting at the iLumn8 Imagining in Action Summit